After 34 years in Wimberley, in January 2024 Blue Willow took a leap of faith and moved to Fredericksburg, Texas.  The amazing new location is more than double the space, allowing us even more room to feature our eclectic mix of gift items, home decor, home accessories and much more.  These items are designed to light up a home and give it a happy, colorful and even meaningful touch.  The store has often praised a "favorite shop" by its loyal customers from across Texas and the U.S..  The Blue Willow strives to provide a fun and  inspirational shopping experience, with ever-changing merchandise and displays.  Our goal is to always provide you with a friendly and new experience with each visit. 

With the change of seasons, the Blue Willow takes on a new personality to match the season.  From early fall through the first of January, it is the place to shop for the Christmas season with its multiple elaborate Christmas trees and other trimmings throughout the store.  If we can't get you in the Christmas spirit, I don't know what will!